To achieve the goal of becoming a world leader of pet health and nutrition, we are committed to:
  • Balanced Nutrition

In addition to the rigorous ingredient and finished product testing, we have developed our own specialised blending techniques to ensure that optimal levels of protein, fat, fibre, and moisture are achieved.

  • Safety

The safety of our products is assured by thoroughly tested ingredients chosen from the best-available, internationally trained Quality Management staff with over 30 years of food production experience and state-of-the-art production line

  • Consistency

Our Quality Management system and our computerized batching system ensure the highest consistency in pet food quality.

  • Quality

From the supply of raw materials through to every single stage of production, we conduct thorough testing to ensure that the highest quality standards are maintained.

  • Palatability

To ensure that pets enjoy their food, we provide a range of great-tasting products. Our new kennel facility will help complement our food palatability tests.

  • Reliability

Reliability begins with people. Our commitment to excellence has helped us attract well-qualified staff for each particular job. We also provide regular training to help our employees develop their skills to advance in their careers.

  • World-Class Manufacturing Standards

We has invested in top-of-the-line manufacturing equipment, from WENGER, EXTRUTECH, and GEELEN to name a few. The combination of our machinery, intensive training programs and excellent staff, enables us to produce top of the line products that meet internationally recognized world class manufacturing standards.